A HIPPO Internet Marketing Training blog by Corey Creed

The Jungle Map, your guide through internet marketing

Hippo is Looking for an E-mail Marketing Partner

January 5th, 2009

I’m looking for someone that I can work with to out-source our email marketing needs.

(I mentioned this on Twitter earlier today and got a lot of helpful responses.  But it’s difficult to fully explain exactly what I need in 140 characters or less.)

There are tons of SEO and Social Media people in the area that I know, but it’s not easy to find someone that is able to work well with emails.

Here’s what I’m looking for…

  1. We have a few e-commerce stores and our clients have even more. 
  2. I’d like to find someone that can create and send emails for us on a regular schedule. 
  3. We could provide input as to the topic or offer.
  4. We would need them to create a basic template initially, but then work within that template to both write and design each email.
  5. Ideally, they would have a basic understanding of which words to use or not use to avoid spam filters.
  6. Ideally, they would also understand the gist of how to do conversion tracking and/or A/B testing so that we could monitor results.

In addition…

  1. One of my clients in particular has a bunch of email addresses (of people who have bought from him).  Many of them are in QuickBooks.
  2. We would need to work together to find how many he has and where.
  3. We’d need to compile them and request that they opt-in to a more typical email newsletter before starting.

Who are we looking for?

  1. This is not a huge job, but it is reoccuring income.
  2. We would start with only a few sites.
  3. I would be happy to use a company or a freelancer.
  4. Price will be a big factor, but competence is even more important.

Interested?

  1. If the above sounds interesting to you and you think you’d like to help us, please email me. 
  2. I’d rather not take phone calls on the subject.  Honestly, phone calls bug me.  So please email me.

Thanks to everyone for your help. 

Thanks to everyone on Twitter especially!

  • http://www.TheJungleMap.com Corey Creed

    By the way, if anyone would like to leave a comment and recommend someone, that would be appreciated too. (I can hunt down any good recommendations.)

    I’ll keep this post up so anyone can comment. If some good suggestions come out of it, I could use this post as a reference for other colleagues, students, and clients.

    Thanks!

  • http://twitter.com/93octane Lyell E. Petersen / @93octane

    Corey – Have you investigated nTarget/BlueSky in Huntersville? We’re transitioning to them, and we run about a million pieces a month. Let me know if you’d like a contact to speak with over there.

    Alternatively, I personally have 13 years experience in email marketing and would be happy to discuss helping out on a contract basis.

    Thanks!
    Lyell E. Petersen
    @93octane

  • http://www.HippoIM.com Corey Creed

    Hi Lyell. Yea, I know the folks at nTarget. Good people. I dropped a few of them a line, but in working with them in the past, I know they are looking for a somewhat larger fish than what I am. I worked with them when I was working for the Cherokee Indians.

  • http://www.HippoIM.com Corey Creed

    BTW, thanks for all the responses. I have about 5 or 6 different options that I will be following up on next week, for sure.

  • http://e2digitalmarketing.com Eric Ekovich

    Hi Corey,

    If you are still looking to fill this requirement, I’ve been doing email campaigns for years and this project sounds perfect. I just joined the SEO group last week. Sorry I did not get to meet you in person.

  • http://www.TheJungleMap.com Corey Creed

    Sorry Eric. We’ve got it down to three and I’m quite sure we’ll go with one of them. Thanks for asking, though.

  • http://www.zestformarketing.com Mike

    Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to my website ZestforMarketing