AdWords Sending out “Optimization Specialists”

It seems to be that Google is starting to take a much stronger interest in sending out Google AdWords “Optimization Specialists”.

I’ve been handling from five to twenty AdWords accounts now for about five years.  Some of these are quite small, but others are quite large.  I’ve been a Google AdWords Professional for about two years.  In all that time, and for all my clients, I have maybe had one person from Google contact me – EVER!

In fact, getting the grand privilege of talking to ANYONE at Google has not been easy and tends to only happen at the conferences.

However, in the last month or so, I have had two or three phone calls from Google asking if one of their own “Optimization Specialists” could give recommendations and implement some “industry standards” to improve my accounts.  Interestingly, it was for the the accounts that spend the most money.

So what gives?  Why now?

I think we all know why.

So what should you do if they come for you?

Overall, I think this is a good thing.  If you have not gotten decent training on how to do Google AdWords right, any help should be appreciated.  After all, you don’t HAVE to do what they recommend.  You can always go back to what you had – and it’s free.

Yet, if you are fully trained and competent at AdWords, you might be better off doing the things you know you need to do.

In my experience, these AdWords specialists are going to do some things that generally work well in AdWords.  But you (or your specialist that works with you well) knows your industry better than they do.

I hope that most all of my students are able to know what they should be doing in AdWords to improve their campaigns already.  They do not need outside assistance. 

If not, please contact me.

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