Green Lighting & How to market e-commerce in 10 steps!

As most of you know, I’m in Florida this weekend with my family.  While I am here, my brother-in-law is getting some one-on-one training on SEO and Internet marketing in general. 

Let me show you what I’m going over with him.

He has a family member with strong ties to the lighting industry for many years now.  So he has made a family business selling what he feels is the next big thing – Green lighting.  (Not green lights, green lighting.)

Matt is a smart guy, but this is his first venture into e-commerce to speak of.  So how does a person with little experience establish himself online and with the search engines? 

Here’s what we went over…

1.  Build your store (I recommend Volusion or Magento)

2.  Get a custom design (the tricky part is finding a good designer – this part is won or loss in who you hire)

3.  Start using AdWords to learn which keywords convert to sales.  (Keep anything that brings a positive return, kill everything else)

4.  After basic keyword research, do baseline on-page SEO (Title Tags, Description Tags, Text on the page)

5.  Do baseline link building (Article, Press Release, Friends & Family, your own sites, directories – especially niche directories)

6.  Build profiles and start getting involved in the community (LinkedIn, Facebook, blogging, commenting on other blogs)

7.  Refine your AdWords and SEO on-page if necessary.

8.  Start doing anything you can to get others to link to you (link bait, write intelligently, build resources, etc).

9.  Build content on your site and perhaps other smaller sites that can link to yours.

10.  Review the above.  Grow and refine as desired.

By the way, we’re about to start a new ecommerce site for ourselves and the above is exactly how we will do it.  I’ll share the results as we go.

If you want to learn any of the above, please think about attending our classes next week.  See www.HippoIMT.com for details.

By the way, if you want to light your house and “go green” in the process, be sure to check out my brother-in-law’s site at Green Lighting Supply.  It’s not done yet, but it will be a great source for home owners and general contractors that want to build green.

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