Traditional advertising/marketing firms have been struggling with the digital realm for years (once they stop snickering that the web was “over” following the dot-com implosion). The real problem is that it doesn’t fit the decades-old model that is tied to print and broadcast advertising commissions. That, coupled with the fact that many agencies are run by people who frankly don’t “get it” regarding the Internet and the new model of communications, spells trouble for unsuspecting clients.

As the saying goes, the future ain’t what it used to be. I predict we’re going to see more old-school agencies implode or start aligning themselves with digital specialists in order to survive.