Improving Your Site’s Conversion Rate

The session on how to improve your conversion rate at PubCon was late in the day of day two.  So I was a little bit burned out.  In fact, Tim was really burned out.  I think he’s ready to go home.  Ty and I are still actively interested, but it does get a little tiring after a while.  So here’s some simple comments from the presenters…

• If you have an internal search on your site, be sure to monitor which searches bring back no results.  Be sure to also customize your page that is shown when there are no results.  Encourage them to do something.  These are high quality visitors.  Don’t lose them.
• Check your log files for 404 errors.  It’s very important.  There’s no excuse for this.
• Good site design is incredibly important.  (Common sense isn’t common.)
• The Internet is not for browsing.  There is user intent.  Watch what they are trying to do and help them.
• LivePerson also gave a presentation on how they don’t just offer on-site chat, but also user monitoring.  You can see which persons are coming and what they do while they do it.

That’s all I have for now because I’m getting worn out.  <smile>