Google’s Flash Announcement - It’s not all that.
Yesterday, Google made an announcement that they learned to crawl Flash.
That is good news, no doubt. It means that websites that are made entirely in Flash and/or have lots of navigation in Flash will now get crawled a little better.
However, keep in mind why a person uses Flash. It is typically because they want to use more visible elements instead of text. Therefore, even if Google is able to crawl visual elements in a Flash component of your site, they will still not be able to know what that “thing” is.
It’s good news, but it’s not all that.
Good websites will always need to use text to some degree or another in order to rank for the keyword phrases they desire.
Click here for Questions and Answers about how Google read Flash.
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July 1st, 2008 at 3:46 pm
Corey,
I couldn’t agree more. I hope this news does not send a wrong message, I mean a “balanced” introduction of flash is great, however a total site in flash still scares me. Content is still a food “Buffet” for spiders, flash textual elements are the “crumbs” on the table that is evidently now going to be indexed.