Google Ad Planner – Website advertising gets better
Google just introduced Google Ad Planner, a new way to find the websites your particular audience is looking at. They are announcing it as a tool for media planners at ad agencies.
The concept is a good one. Many advertisers and agencies are constantly trying to determine which websites they should advertise on based on demographics, but that information is hard to find.
As with all things Google, this product is in beta mode. You need to request access.