Google Video looks cool.

Google Video is now available to our clients.  We’re checking it out. 

It looks like a good idea for Cherokee.  They have some amazing video on their home page right now at www.Cherokee-NC.com.  I’m going to try to get it more attention across the web using Google Video and YouTube.

In researching it a little for a couple of clients, here’s are some tips you might find interesting…

• They strongly recommend keeping them to 30 seconds.  I agree.  Several studies have proven this for Video Advertising.
• The opening image is very important.  It’s what gets them to “click to play”.
• There are a few options on how to pay.  See https://adwords.google.com/support/bin/answer.py?answer=37910&ctx=sibling
• It’s hard to guess what it will cost until you get in there and try it.  You can always set a cap.
• They only run on content pages (other websites), not search results.
• You can hire professionals through Google to edit and/or create videos.
• The $400 credit  (in the email being sent out) is only toward creation of videos, not the playing of them.
• The most comprehensive info is at https://adwords.google.com/support/bin/answer.py?answer=66534&ctx=sibling

This may be a good option for you as well.  As with all “content” targeting, it’s good if you have a product that people don’t know about.  They may just see the video while they are surfing another site and get distracted by your video.

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