We’re kicking off Charlotte Social Fresh with one of my favorite online marketers, Christopher Penn. He is the co-founder of PodCamp and he is the co-host of the Marketing Over Coffee podcast.
His topic is Read More
Everywhere you look today, online marketers seem to be talking about the latest move by Google Plus. They announced yesterday that you’ll soon be able to play Angry Birds, Bejeweled, and other games by Zynga there.
This is something most Google Plus users were dreading. In fact, it is one of the main reasons that Facebook irritates them. They hate seeing gaming comments in their normal Facebook stream.
However, Google Plus promises to keep games in their place by having a button that will show you gaming stuff. Don’t press the button and you won’t see those annoying requests and comments in your feed. Press the button (which really acts like a tab when you think about it) and you’ll only see gaming stuff.
Here’s where it gets interesting…
Thanks to TechCrunch, here’s an insightful recording of Eric Schmidt commenting on the success of Google Plus after just about one week of it being live.
The biggest takeaway for me in this is that Google is not just planning to incorporate Google Plus into all their properties. More specifically, they are planning to incorporate the Circles concept throughout.
What does this mean to us as marketers? Read More
Even though the job market in Charlotte (and the rest of the US) continues to struggle, it never fails to amaze me how many opportunities there are for those that use the Internet intelligently.
I’m not talking about shopping the job boards, submitting resumes online all day, or chasing every “expert” that has the next get rich quick scheme.
I have always enjoyed meeting other businesses and learning from them.
I especially enjoy small businesses with just a few employees. I think that’s the sweet spot and it’s where I try to keep my business. They are typically more diversely capable than a freelancer, yet not as cluttered with politics and meetings as a larger business. They require good teamwork and appropriate leadership. They can offer comparatively great pricing. In my opinion, that’s the ideal size.
In fact, I’ve noticed that small businesses (with just a few employees and some contractors) are typically best suited for providing solid, personalized services to other businesses. When I was taking clients, I knew that 9 out of 10 times I could out-perform and provide more personal services than most of my competitors that were freelancers or larger businesses.
That’s what I like about Knowmad Technologies.
By now, you have probably noticed that I launched Hippo Academy on April 19.
The launch involves making three videos and then a sales page. The first video is giving some general ideas of why you can believe me. The next video will explain the actual details of the academy and why it will work for you. The third video will answer any questions that come up.
But you want the inside scoop, right?
The reality is that I stopped teaching my classes about six months ago for two reasons. Read More
For those of you in the Charlotte area that are into marketing, we’ve got some great events coming up. Here’s the ones that are catching my attention.
(I’m attending the ones in RED. I’d like to attend them all and recommend them all, but I just don’t have the time. I’m working on my new academy.)
One area of Internet marketing that most tend to ignore is advertising. It’s understandable. After all, the incredible opportunity of search engine marketing and the power of work of mouth in social media is more exciting and interesting than a boring ad.
However, at times you need to get your brand and message out there on a large scale to those that may not even know you exist.
Web advertising still works. In fact, it has advanced a lot from the banner ads you may remember. Different formats, interactivity, and even social components have been added.
This is well illustrated in this recent article by Interactive Advertising Bureau. They are highlighting six cutting edge advertising format options as used by Google, Microsoft, AOL, and others. (Watch each of the videos to see how they work.)
I look at these marketing opportunities as partnerships.
As online marketers, we need to be careful not to blind ourselves to the other options that exist, even if they are not our favorites. Please watch the videos in the link above.
HIPPO ACADEMY is getting close to done.
I know some of you have been waiting a while. But we’ll be opening our doors soon to the Hippo Academy. It’s taken me longer than expected because it’s going to be much more than I originally planned.
This week I’m creating video training and posting it. That way, once you get in, it will be waiting for you. But we’re not stopping there. Being a Hippo Academy member will get you some other pretty cool perks.
We’re not open quite yet, but will be soon.
PS: If it sounds interesting to you, feel free to visit Hippo Academy now and leave your email address to stay informed.
You know me. I’m a small business owner, consultant, trainer, and entrepreneur. I’m also an Internet marketer at heart.
But I’m also a stickler for not wasting time. I feel very deeply that how you use your time is critical to the success of your business (and of your life in general).
Given this, I’m not always the first to get excited about social media. Facebook, Twitter, and other similar tools are fun and interesting. But they can very easily be a total waste of time. So it’s a constant challenge to know how much time I should spend with them. (And by extension, how much I should recommend using them to my students and clients.)
Up until now, I’ve mostly spent a little time here and there in Facebook and Twitter just to be informed, experiment, and stay in touch with those that know me. But with the new features in Facebook this week, I’m making some changes.
In case you have not heard, Facebook made some changes to the way Pages work. Most of them were no big deal and mostly cosmetic. My colleague (and Social Media Speaker) over at Social Fresh made a little video that shows you the 7 changes here.
What’s the big deal?
The one change you need to note is the last one. Namely, you can now use Facebook as a person (yourself) or as a page (brand). This means you can now follow other pages and comment on them as your company or brand.
For those that have worked in Internet marketing for some time, you know this is huge, right? For a year or two now, anyone that wants to build attention and get noticed online has realized that commenting on blogs absolutely rocks. You can now do something very similar using Facebook.
Of course, writing in your own blog is important. This is similar to creating and growing your business as a Page on Facebook. Good idea! Once you have followers, it keeps them engaged and coming back.
But if you are starting out, how do you get people to come to your blog? Advertising works. But it costs. SEO works, but it takes time and links. So the magic bullet was to go find the relevant blogs in your industry. Find the ones that already have the attention of your target audience and comment intelligently on those blogs.
Now we can do that on Facebook! We know it works, because people have already been doing it. You know who the people with the most followers and friends are on Facebook and Twitter? The most active and interesting people.
Now, businesses and brands can do the same thing.
What should you do?
Game on, people! If you don’t have a Facebook Page for your business, now’s the time to get started. (Even just building something quick and easy gets you started.)
But the real trick is to “Use Facebook as your page”. Then go “Like” the businesses that already have the attention of your target audience and start commenting intelligently on those pages.
Of course, if your page has a good call to action, you’ll get more likes too!
PS: If you are really bored, you can start a conversation with yourself as I did here.