In case you have not noticed, we’re refreshing our websites in preparation for a big 2012. This blog was the first step.
We’ve still got some work to do. (For example, the side bar is still not done yet.) But I like the redesign so far. We’ve finally got everything the way we want it.
Here’s what it used to look like…
Google just released a “new feature” that has search marketers freaking out. Danny Sullivan explains it on his blog (Search Engine Land) here. But I’ll give you the short story and how we may use it to our benefit, especially for those involved in Social Media.
Here’s the short story…
Internet marketing and social media tend to take up our entire day, week, month, and year. Next thing you know, the years roll by and you may notice that you got nothing accomplished. I don’t like that feeling.
So personally, I set goals for each calendar year and try to focus on a particular aspect of my business. This resets every year.
For me, 2011 is for online audio and video creation.
It is a subject that I think had great potential and is extremely interesting. I’ve invested in Read More
To succeed in online marketing, good writing is critical. It is the key to communicating effectively. That being said, I think the greatest opportunities online right now (and for the next few years) will involve audio and video.
It’s something I’ve been preaching since my 2011 forecast event with Brandon Uttley back in January. (By the way, I hope to do that again this January. More about that soon.)
So this past weekend, I decided to fly up to Boston for PodCamp. We have never held a PodCamp here in Charlotte, so I wanted to Read More
I’m happy to announce that we have a new hire here at HIPPO Inc.
This may not sound exciting to most, but we are absolutely a family business so new hires don’t happen often. As most of you know, my wife handles Read More
We’re kicking off Charlotte Social Fresh with one of my favorite online marketers, Christopher Penn. He is the co-founder of PodCamp and he is the co-host of the Marketing Over Coffee podcast.
His topic is Read More
Everywhere you look today, online marketers seem to be talking about the latest move by Google Plus. They announced yesterday that you’ll soon be able to play Angry Birds, Bejeweled, and other games by Zynga there.
This is something most Google Plus users were dreading. In fact, it is one of the main reasons that Facebook irritates them. They hate seeing gaming comments in their normal Facebook stream.
However, Google Plus promises to keep games in their place by having a button that will show you gaming stuff. Don’t press the button and you won’t see those annoying requests and comments in your feed. Press the button (which really acts like a tab when you think about it) and you’ll only see gaming stuff.
Here’s where it gets interesting…
Thanks to TechCrunch, here’s an insightful recording of Eric Schmidt commenting on the success of Google Plus after just about one week of it being live.
The biggest takeaway for me in this is that Google is not just planning to incorporate Google Plus into all their properties. More specifically, they are planning to incorporate the Circles concept throughout.
What does this mean to us as marketers? Read More
Even though the job market in Charlotte (and the rest of the US) continues to struggle, it never fails to amaze me how many opportunities there are for those that use the Internet intelligently.
I’m not talking about shopping the job boards, submitting resumes online all day, or chasing every “expert” that has the next get rich quick scheme.
I have always enjoyed meeting other businesses and learning from them.
I especially enjoy small businesses with just a few employees. I think that’s the sweet spot and it’s where I try to keep my business. They are typically more diversely capable than a freelancer, yet not as cluttered with politics and meetings as a larger business. They require good teamwork and appropriate leadership. They can offer comparatively great pricing. In my opinion, that’s the ideal size.
In fact, I’ve noticed that small businesses (with just a few employees and some contractors) are typically best suited for providing solid, personalized services to other businesses. When I was taking clients, I knew that 9 out of 10 times I could out-perform and provide more personal services than most of my competitors that were freelancers or larger businesses.
That’s what I like about Knowmad Technologies.