In the never-ending battle of Google vs Apple vs Amazon vs Facebook/Microsoft, the next wave is coming soon. It’s just a matter of time before Facebook tries to make some sort of major surge toward search.
It’s not just because Google Plus is jumping into the social media game. (Which no doubt bugs them.) It’s because Facebook’s IPO will demand that they start thinking more and more about money. Search is where money is. Every marketer knows that search referrals convert better than social and therefore, they are willing to pay more money for those clicks.
So let’s follow the money…
On Friday, March 16 I launched a new project. It has to do with my new favorite site, Google Plus. In particular, I want to start learning how it affects Search Engine Optimization. So, to get started, I made a new website, named The Google Plus SEO Testing Network.
The response has been incredible. Over 50 people joined in just 24 hours!
Please watch this video and you’ll see how passionate I am about this.
By now, it’s pretty obvious that Google is working hard to catch Facebook on the social media front. Even more important to them is that they can catch up with having one profile per human. They’re catching up quickly.
But this week at the Mobile World Congress in Barcelona, some new statistics are coming out. In reviewing them, it’s obvious that Google is not going to miss out on the mobile front. Their ability to take over market share has been staggering these last few years, especially when you think of Apple’s early start.
For example, this chart shows the dominance of Android… Read More
At any rate, when we got there my sister-in-law had bought my wife and I a Kindle Fire as a gift for coming to help the family. (Very generous of her, don’t you think?) Being the kind husband I am (if I do say so mself), I let my wife put her Amazon account on it. But then I took it from her and played with it every day for a week or two.
(That’s what I do with new gadgets. When I got my first iPad, I took two days off to use it. I actually got a headache from using it for 6-8 hours straight for those first two days. I’m a geek, I know.)
So this is my first 7″ tablet. I’ve owned a smartphone since before they called them that. I’ve also owned an iPad since the first generation. But this thing is different. I knew it would be and mentioned it in my predictions for 2012.
What does this mean for marketers? Read More
Here’s some important reasons why you should start thinking about advertising on Google now.
1. Search advertising brings measurable results. Period.
2. Search advertising reaches people when they are looking for you.
3. Display advertising with Google gets your message and brand out to your target audience at a very good price.
For a while now, I’ve been very excited about teaching Google AdWords later this week on Thu January 26 and Fri January 17. It’s my first classroom training in over a year and this has always been THE CLASS that people have benefited the most from.
But over the weekend, this particular class just got better.
See, we have several students registered already. I recognized some of the names. One or two are new to AdWords. No problem.
But several others have been using Google AdWords for a while now. And I just know that they will have some advanced questions. For example, they are going to want to learn more and perhaps have some very specific questions on QUALITY SCORE and RETARGETING.
So here’s what I did…
Last night I was honored to have Brandon Uttley present the 2012 Internet Marketing Forecast with me at my meetup. He provided some valuable insights into the role of social media and what marketers need to be spending their time on this year. Hopefully, he will post some of his notes on his blog.
Here are some of the things I predicted. I have broken them into three categories.
I feel that they exaggerate far too often and typically over-simplify statistics. But for some reason, I like this one.
It’s not because I love Facebook. In fact, I think Facebook is a pretty lousy advertising platform and is a waste of time for most marketers, in general. However, in working with and consulting with clients and colleagues, I find myself saying something over and over…
In a few weeks, Brandon Uttley and I will be presenting our Annual 2012 Internet Marketing Forecast. I hope you’ll attend. We have a blast doing this and it is always interesting (and entertaining).
In preparing for it, I’ve thought long and hard about what has worked in 2011. I’m also thinking a lot about what’s working now and what will come soon.
I’ll talk more about it at the free event. But as a sneak preview, the new advertising opportunities that Facebook presents, connected with Read More
Here at Hippo Internet Marketing, we are proud to announce that in 2012 we are starting to teach our Internet Marketing classes again. (We stopped teaching in 2011.)
However, the entire 2012 schedule is now posted on our newly designed site. You can see the full schedule and register there.
Please note that the new schedule includes a brand new class Read More