As a marketer, one of my favorite expressions is “It’s Worth Testing”. I sincerely believe that it is the one answer to every good marketing question. Granted, there are lots of “bad” marketing questions, such as “Should I spend most my time in MySpace promoting my products?”
However, there are lots of good marketing questions out there, such as “Is Pinterest a good option for my business” or “Is Google AdWords worth it?”
But some are confusing the concepts of “testing” with “studies”.
For example, you can perform a study of 10,000 websites to determine if sites that have active Facebook Pages rank better or worse than sites that do not have active Facebook pages. But that’s not a test. It’s a study. Read More
Here’s some updates on what I’ve been up to and what I’ll be doing soon.
(Make sure you watch at least until I get interrupted by the phone call. That’s when you’ll get the exclusive offer for savings.)
Most of my students, clients, and colleagues already know the benefits of advertising on Google. There are some real industry standards that have been developed that work really well on Google AdWords.
But few do Facebook advertising. Why?
I think I know why you don’t do it. It’s probably why I do so little of it.
You know how many people are on Facebook, right? You know you only pay per click, right? You also probably know that most new opportunities are cheaper at first, right?
I don’t know how. Read More
About a year and a half ago, I started the HIPPO Internet Marketing Meetup.
I may be killing it soon. Before I do, I’d like your thoughts.
The first one was the 2011 Internet Marketing Forecast with Brandon Uttley on January 20, 2011. Since then, we’ve had some really good ones, including the 2012 forecast, an interview with weatherman Brad Panovich, and most recently, a great report on Google Plus by Mark Traphagan. I even got the smartest black hat marketer I’ve ever heard of to come speak to us! Read More
In the never-ending battle of Google vs Apple vs Amazon vs Facebook/Microsoft, the next wave is coming soon. It’s just a matter of time before Facebook tries to make some sort of major surge toward search.
It’s not just because Google Plus is jumping into the social media game. (Which no doubt bugs them.) It’s because Facebook’s IPO will demand that they start thinking more and more about money. Search is where money is. Every marketer knows that search referrals convert better than social and therefore, they are willing to pay more money for those clicks.
So let’s follow the money…
On Friday, March 16 I launched a new project. It has to do with my new favorite site, Google Plus. In particular, I want to start learning how it affects Search Engine Optimization. So, to get started, I made a new website, named The Google Plus SEO Testing Network.
The response has been incredible. Over 50 people joined in just 24 hours!
Please watch this video and you’ll see how passionate I am about this.
By now, it’s pretty obvious that Google is working hard to catch Facebook on the social media front. Even more important to them is that they can catch up with having one profile per human. They’re catching up quickly.
But this week at the Mobile World Congress in Barcelona, some new statistics are coming out. In reviewing them, it’s obvious that Google is not going to miss out on the mobile front. Their ability to take over market share has been staggering these last few years, especially when you think of Apple’s early start.
For example, this chart shows the dominance of Android… Read More
At any rate, when we got there my sister-in-law had bought my wife and I a Kindle Fire as a gift for coming to help the family. (Very generous of her, don’t you think?) Being the kind husband I am (if I do say so mself), I let my wife put her Amazon account on it. But then I took it from her and played with it every day for a week or two.
(That’s what I do with new gadgets. When I got my first iPad, I took two days off to use it. I actually got a headache from using it for 6-8 hours straight for those first two days. I’m a geek, I know.)
So this is my first 7″ tablet. I’ve owned a smartphone since before they called them that. I’ve also owned an iPad since the first generation. But this thing is different. I knew it would be and mentioned it in my predictions for 2012.
What does this mean for marketers? Read More
Here’s some important reasons why you should start thinking about advertising on Google now.
1. Search advertising brings measurable results. Period.
2. Search advertising reaches people when they are looking for you.
3. Display advertising with Google gets your message and brand out to your target audience at a very good price.
For a while now, I’ve been very excited about teaching Google AdWords later this week on Thu January 26 and Fri January 17. It’s my first classroom training in over a year and this has always been THE CLASS that people have benefited the most from.
But over the weekend, this particular class just got better.
See, we have several students registered already. I recognized some of the names. One or two are new to AdWords. No problem.
But several others have been using Google AdWords for a while now. And I just know that they will have some advanced questions. For example, they are going to want to learn more and perhaps have some very specific questions on QUALITY SCORE and RETARGETING.
So here’s what I did…