To succeed in online marketing, good writing is critical. It is the key to communicating effectively. That being said, I think the greatest opportunities online right now (and for the next few years) will involve audio and video.
It’s something I’ve been preaching since my 2011 forecast event with Brandon Uttley back in January. (By the way, I hope to do that again this January. More about that soon.)
So this past weekend, I decided to fly up to Boston for PodCamp. We have never held a PodCamp here in Charlotte, so I wanted to Read More
I’m happy to announce that we have a new hire here at HIPPO Inc.
This may not sound exciting to most, but we are absolutely a family business so new hires don’t happen often. As most of you know, my wife handles Read More
We’re kicking off Charlotte Social Fresh with one of my favorite online marketers, Christopher Penn. He is the co-founder of PodCamp and he is the co-host of the Marketing Over Coffee podcast.
His topic is Read More
Everywhere you look today, online marketers seem to be talking about the latest move by Google Plus. They announced yesterday that you’ll soon be able to play Angry Birds, Bejeweled, and other games by Zynga there.
This is something most Google Plus users were dreading. In fact, it is one of the main reasons that Facebook irritates them. They hate seeing gaming comments in their normal Facebook stream.
However, Google Plus promises to keep games in their place by having a button that will show you gaming stuff. Don’t press the button and you won’t see those annoying requests and comments in your feed. Press the button (which really acts like a tab when you think about it) and you’ll only see gaming stuff.
Here’s where it gets interesting…
Thanks to TechCrunch, here’s an insightful recording of Eric Schmidt commenting on the success of Google Plus after just about one week of it being live.
The biggest takeaway for me in this is that Google is not just planning to incorporate Google Plus into all their properties. More specifically, they are planning to incorporate the Circles concept throughout.
What does this mean to us as marketers? Read More
Even though the job market in Charlotte (and the rest of the US) continues to struggle, it never fails to amaze me how many opportunities there are for those that use the Internet intelligently.
I’m not talking about shopping the job boards, submitting resumes online all day, or chasing every “expert” that has the next get rich quick scheme.
I have always enjoyed meeting other businesses and learning from them.
I especially enjoy small businesses with just a few employees. I think that’s the sweet spot and it’s where I try to keep my business. They are typically more diversely capable than a freelancer, yet not as cluttered with politics and meetings as a larger business. They require good teamwork and appropriate leadership. They can offer comparatively great pricing. In my opinion, that’s the ideal size.
In fact, I’ve noticed that small businesses (with just a few employees and some contractors) are typically best suited for providing solid, personalized services to other businesses. When I was taking clients, I knew that 9 out of 10 times I could out-perform and provide more personal services than most of my competitors that were freelancers or larger businesses.
That’s what I like about Knowmad Technologies.
By now, you have probably noticed that I launched Hippo Academy on April 19.
The launch involves making three videos and then a sales page. The first video is giving some general ideas of why you can believe me. The next video will explain the actual details of the academy and why it will work for you. The third video will answer any questions that come up.
But you want the inside scoop, right?
The reality is that I stopped teaching my classes about six months ago for two reasons. Read More
For those of you in the Charlotte area that are into marketing, we’ve got some great events coming up. Here’s the ones that are catching my attention.
(I’m attending the ones in RED. I’d like to attend them all and recommend them all, but I just don’t have the time. I’m working on my new academy.)
One area of Internet marketing that most tend to ignore is advertising. It’s understandable. After all, the incredible opportunity of search engine marketing and the power of work of mouth in social media is more exciting and interesting than a boring ad.
However, at times you need to get your brand and message out there on a large scale to those that may not even know you exist.
Web advertising still works. In fact, it has advanced a lot from the banner ads you may remember. Different formats, interactivity, and even social components have been added.
This is well illustrated in this recent article by Interactive Advertising Bureau. They are highlighting six cutting edge advertising format options as used by Google, Microsoft, AOL, and others. (Watch each of the videos to see how they work.)
I look at these marketing opportunities as partnerships.
As online marketers, we need to be careful not to blind ourselves to the other options that exist, even if they are not our favorites. Please watch the videos in the link above.