For those of you that have attended my classes or attended my meetups, you know I’ve been a little “under the radar” lately. So here’s an update:
For the past two years, I’ve been working a lot with Social Fresh and for a few clients. I’ve also reopened the Hippo Internet Marketing classes on Search Engine Optimization, Google AdWords, Blogging, and other topics.
But last month I moved my office from Huntersville to Mooresville. It’s a closer location from home and a little cheaper. But more importantly, it’s setup to do video better. Read More
I got an awesome question from a colleague today. He asked
“Can someone start a new blog today and have ??K subscribers in 6 months with a monetized system? IF yes, how would you teach others to do it, too?”
Here’s my answer…
From time to time, it’s good to step back and take a look at who exactly is in your network.
Now, don’t confuse network with audience. Your audience includes your followers, your subscribers, and your customers. It is your sphere of influence. Your goal is to grow that list.
Your network is different. It’s those you learn with and learn from. It is your list of peers that have similar goals to you. Don’t try to endlessly grow this network. A good network works best when you know each individual well. This takes time and effort.
Keep your network small and cultivate those relationships. Try to include individuals that have unique abilities and that you enjoy being around. Learn from them. But more importantly, show that what you are learning.
Here’s a short list of about a dozen of some of MY favorite people to network with on a regular basis. Several of them are long-time friends.
Every now and then I get asked about the networking events that are available in Charlotte for business professionals and marketers. It’s been 3 years since my last list. So I jumped on Twitter today and pulled a list together in about an hour, thanks to many helpful and friendly Twitterers in Charlotte.
Here they are (in alphabetical order)…
I just finished reading a nice blog post on “How to Get More Instagram Followers“. It details 7 practical steps for how to ethically get more followers. Interestingly, when you start looking around online, you’ll find websites that you can buy Instagram followers on. (Seems like a less ethical method to me.)
But why? What’s the big deal with more followers on Instagram?
Here’s an interesting report that was recently released by a social data and analytics provider named General Sentiment. It is called their Q1 2012 Global Brands report. It uses data from social media and news media in an attempt to determine the sentiment toward major brands.
Check it out. What surprises you on this list?
Personally, I find it hard to believe Target and Starbucks are so low on the list. I assume that is because they are not talked about as much online as the tech businesses toward the top of the list.
A colleague of mine is talking about starting up a new networking event for the Charlotte area that targets entrepreneurs and marketers, especially those that focus on Internet businesses and marketing.
It will be different from what I’ve done and from what others are doing in Charlotte. For example, it may have some fairly significant financial backing, which means we can pull in some fairly big names.
The idea is to keep it light and fun and not necessarily just informational. In other words, he’s hoping it will be attract marketers and business owners, but high-end and more like a party than a typical networking event.
Attention Charlotte Marketers: Here’s your chance!
I’d like to know who you’d like to hear from. Who would you like to bring to Charlotte that you would enjoy hearing from? This is our opportunity, so I’d like to hear your thoughts.
Here’s some ideas to get started…
NOTE: No promises on these or any others.
Obviously, some may be too expensive. More likely, they just aren’t available.
MORE IMPORTANTLY: I would like some help with this one. Who can you think of? Who would you most likely enjoy hearing from right here in Charlotte?
Please leave a comment. Let’s talk about it.
If you are in the greater Charlotte NC area and spend much time online, you probably at some point will hear about Social Media Charlotte. Known online by the hashtag #SMCLT, this is a group that was started many years ago by Jason Keath (Social Media Speaker and Consultant and business partner of mine). For several years now, they have moved from just one person organizing it to a group of board members.
This morning, the new board of directors held their first event of the year. The events are named Social Media Breakfasts and this year started with a discussion of the new networks, platforms, and strategies. The discussion focused mostly around Pinterest, Instagram, and Google+. I did not agree with everything that was said, but I did agree with most. But that’s not important.
As a marketer, one of my favorite expressions is “It’s Worth Testing”. I sincerely believe that it is the one answer to every good marketing question. Granted, there are lots of “bad” marketing questions, such as “Should I spend most my time in MySpace promoting my products?”
However, there are lots of good marketing questions out there, such as “Is Pinterest a good option for my business” or “Is Google AdWords worth it?”
But some are confusing the concepts of “testing” with “studies”.
For example, you can perform a study of 10,000 websites to determine if sites that have active Facebook Pages rank better or worse than sites that do not have active Facebook pages. But that’s not a test. It’s a study. Read More
Here’s some updates on what I’ve been up to and what I’ll be doing soon.
(Make sure you watch at least until I get interrupted by the phone call. That’s when you’ll get the exclusive offer for savings.)