I’m currently on the plane flying home from Social Fresh East held in Tampa on April 18, 19. This is my first conference since being hired on as the Director of Client Services at Ephricon. It’s my first conference I’ve attended as an “agency guy” instead of a “consultant” or “entrepreneur”.
After ten years of owning and operating Hippo Internet Marketing (R.I.P.), I’m now moving on.
As of next week, I’ll be joining the team at Ephricon, a local Marketing Agency focused on SEO.
This was not something I was expecting, but the own Jon Payne approached me about a month ago asking if I knew anyone that could fill a role he needed. (I get questions like that a lot because of having several students and colleagues that know and learn SEO.) I’ve known Jon for several years now and have respected his agency. It has a great reputation. I also personally know several members of his staff and like them very much. Read More
Over the past two weeks, I’ve parted ways with all my clients, talked to most of my students, and am currently in the process of editing the HIPPO websites. Today is Jason Dockery’s last day working with me and I’ll be starting the next phase early next week.
The whole thing has happened very quickly. (More about that later)
Let’s face it, Apple products are pretty nice. But their software has not been that great. For years now, iTunes has been clunky and weird. If you’re honest about it, you only like it because you are used to it.
Interestingly, this week’s TWiT podcast stated that Google has been great at Internet services, but not so great at design of physical products. Yet, Apple builds great products, but is not so good at software and Internet services. Read More
For those of you that have attended my classes or attended my meetups, you know I’ve been a little “under the radar” lately. So here’s an update:
For the past two years, I’ve been working a lot with Social Fresh and for a few clients. I’ve also reopened the Hippo Internet Marketing classes on Search Engine Optimization, Google AdWords, Blogging, and other topics.
But last month I moved my office from Huntersville to Mooresville. It’s a closer location from home and a little cheaper. But more importantly, it’s setup to do video better. Read More
I got an awesome question from a colleague today. He asked
“Can someone start a new blog today and have ??K subscribers in 6 months with a monetized system? IF yes, how would you teach others to do it, too?”
Here’s my answer…
From time to time, it’s good to step back and take a look at who exactly is in your network.
Now, don’t confuse network with audience. Your audience includes your followers, your subscribers, and your customers. It is your sphere of influence. Your goal is to grow that list.
Your network is different. It’s those you learn with and learn from. It is your list of peers that have similar goals to you. Don’t try to endlessly grow this network. A good network works best when you know each individual well. This takes time and effort.
Keep your network small and cultivate those relationships. Try to include individuals that have unique abilities and that you enjoy being around. Learn from them. But more importantly, show that what you are learning.
Here’s a short list of about a dozen of some of MY favorite people to network with on a regular basis. Several of them are long-time friends.
Every now and then I get asked about the networking events that are available in Charlotte for business professionals and marketers. It’s been 3 years since my last list. So I jumped on Twitter today and pulled a list together in about an hour, thanks to many helpful and friendly Twitterers in Charlotte.
Here they are (in alphabetical order)…
I just finished reading a nice blog post on “How to Get More Instagram Followers“. It details 7 practical steps for how to ethically get more followers. Interestingly, when you start looking around online, you’ll find websites that you can buy Instagram followers on. (Seems like a less ethical method to me.)
But why? What’s the big deal with more followers on Instagram?
Here’s an interesting report that was recently released by a social data and analytics provider named General Sentiment. It is called their Q1 2012 Global Brands report. It uses data from social media and news media in an attempt to determine the sentiment toward major brands.
Check it out. What surprises you on this list?
Personally, I find it hard to believe Target and Starbucks are so low on the list. I assume that is because they are not talked about as much online as the tech businesses toward the top of the list.