In just two months, it will be the five-year anniversary of the Charlotte SEO Meetup about Twitter. I remember moderating that event with Roy Morejon, Lisa Hoffman, Jason Keath, and Lyell Petersen. They seemed to be the most active Tweeters in Charlotte at the time. It’s hard to believe that Twitter is now public and has been at the center of this huge thing that the entire world uses now called Social Media.
Like most of you, I’ve had my highs and lows with regard to social media, especially Twitter. I’ve loved it and hated it. I’ve started and stopped many times. Most recently, I have barely used Twitter over the past year. But I’m ready to jump back in with both feet! I’m going to give it another shot, especially as I’ve felt awfully disconnected with the marketing community in Charlotte.
This may seem strange coming from someone who was the “Director of Training” for Social Fresh for two years. I also wrote two posts on the Top 100 and Top 300 Twitter Users in Charlotte. But that was 2008 and 2009. I’ve been gone for a while.
So I have some questions… Read More
For those of you that read my occasional email newsletter, you’ve probably figured out by now that I’m starting to work with Knowmad. I’ve known the good people at Knowmad for quite a while. In fact, I first met them years ago when I was teaching my Internet marketing classes in the Charlotte area.
Knowmad is what I consider a “boutique marketing agency” in Charlotte. They are a small group of smart people that work hard (and intelligently) for their clients. Over the years, I’ve felt they were one of the small agencies in Charlotte that did not get the attention they deserved. Why? Read More
When Microsoft bought Nokia earlier this week, they made a bold move. Sure, it’s a copycat move, based on the fact that Apple already makes iPhones and Google owns Motorola. But it was still bold, big, and important.
It’s also a bold move to remove Steve Ballmer as CEO. Personally, I think that was long overdue and I think you’ll see it happen relatively fast. They’re done with him. It’s time to get a more visionary person that will drive Microsoft into the future instead of holding on to it’s past.
But let’s go back to the Nokia purchase. Read More
Should I put my blog on the same domain as my primary site?
The answer is always the same: It depends. Personally, I’ve preferred to keep this blog as well as my primary blog for my e-commerce business on separate domains from the actual site where the transaction or goal happens. But that’s not always the best answer.
The answer for your site will depend on how you want to brand it and how you think you’ll build links for those sites.
As I stated earlier, I’m spending considerable time right now on my own e-commerce websites in an effort to improve their marketing, product range, conversion rate, and more. This is long overdue. These sites make pretty good money and just improving them by 10 to 20% would be a significant benefit to our business.
In the process, I’ve started to come up with a list of tools I use that help me. These are not just tools for e-commerce, but most are good for marketers in general. too. I am hoping this will spur some others to write similar posts so I can see what they use. Here goes…
On September 5-7, Charlotte is hosting the first BlendConf conference. I just heard about it now from my friends at Knowmad. (Knowmad is a small, but impressive Internet marketing agency in Charlotte. More about them later.)
BlendConf is a conference for those interested in user experience, interface design, and development. It promises to have 50 great speakers and 350 attendees. It is three days long and looks impressive.
What’s probably most interesting about BlendConf Charlotte is the unique Read More
I recently asked my pal, Jason Keath if he could write out the history of Social Fresh. Here’s what he sent me. Enjoy! For those of us in Charlotte, you’ll remember much of what he speaks of…
In 2005 I decided I wanted to be a creative director for an ad agency.
This was pre-Mad Men mind you. But the fine arts major inside of me saw the creative world of agencies as a pinnacle of sorts.
Needless to say I got sidetracked.
Today, almost 8 years later, I am running a company called Social Fresh, a social media training company. Social Fresh started in 2009 as a social media conference in Charlotte, NC, where I was living and working at the time.
Social Fresh came about out of frustration. Working my way through three very different agencies, where I was lucky enough to be able to pitch social media strategies for clients and potential clients, I recognized that there was a big gap when it came to how people thought about social marketing.
So it’s been about one week since I left Ephricon. Wow! Have I been busy.
I’m not the type to sit around waiting for something to happy. I get right to work doing what I do. And I am loving it. As soon as I finished the video in the last post, I went to my big huge white board and started scripting out what my plan was. Below are my top priorities.
1. First and foremost, I put in big red letters right in the center of the board the words “Blog Every Day”. It’s one of my top priorities. I think I’m a pretty good writer. But I want to be better. It’s critical to good marketing. I think good writing is critical to being a good marketer. The best and only way to get better at any media is to do more of it. It’s true for doing good video, good audio, and especially good writing. I want to do more of all of that. In fact, I’m determined to.
2. Next, I’m spending considerable time building my e-commerce sites. In particular, I’m adding products and working on the marketing for my newest site, Waste Receptacle Solutions. This site has done very well for us this year. But it’s mostly because people are going straight to the product pages. That’s ok by me. Sales are sales. Money is money. So I’m adding more products (such as Witt Industries waste receptacles) to get more. But I’m also going to soon start working on the category pages for stuff like outdoor waste receptacles and commercial waste receptacles. If you check those links, you’ll see that’s early yet. I’m making great progress but I’ve got a lot to do.
Because yesterday was my last day at Ephricon, I thought I would create a quick video to talk about what I’m going to do next.
Here it is…
Here’s a few things I forgot to add… Read More
July 31, 2013 was my last day working at Ephricon Web Marketing.
I worked there for 7 months as the Director of Client Services. It was a good 7 months. No, it was a GREAT 7 months.
The owner (Jon Payne) informed me yesterday that Ephricon has been purchased by another company. Read More