Here’s some important reasons why you should start thinking about advertising on Google now.
1. Search advertising brings measurable results. Period.
2. Search advertising reaches people when they are looking for you.
3. Display advertising with Google gets your message and brand out to your target audience at a very good price.
For a while now, I’ve been very excited about teaching Google AdWords later this week on Thu January 26 and Fri January 17. It’s my first classroom training in over a year and this has always been THE CLASS that people have benefited the most from.
But over the weekend, this particular class just got better.
See, we have several students registered already. I recognized some of the names. One or two are new to AdWords. No problem.
But several others have been using Google AdWords for a while now. And I just know that they will have some advanced questions. For example, they are going to want to learn more and perhaps have some very specific questions on QUALITY SCORE and RETARGETING.
So here’s what I did…
Last night I was honored to have Brandon Uttley present the 2012 Internet Marketing Forecast with me at my meetup. He provided some valuable insights into the role of social media and what marketers need to be spending their time on this year. Hopefully, he will post some of his notes on his blog.
Here are some of the things I predicted. I have broken them into three categories.
I feel that they exaggerate far too often and typically over-simplify statistics. But for some reason, I like this one.
It’s not because I love Facebook. In fact, I think Facebook is a pretty lousy advertising platform and is a waste of time for most marketers, in general. However, in working with and consulting with clients and colleagues, I find myself saying something over and over…
In a few weeks, Brandon Uttley and I will be presenting our Annual 2012 Internet Marketing Forecast. I hope you’ll attend. We have a blast doing this and it is always interesting (and entertaining).
In preparing for it, I’ve thought long and hard about what has worked in 2011. I’m also thinking a lot about what’s working now and what will come soon.
I’ll talk more about it at the free event. But as a sneak preview, the new advertising opportunities that Facebook presents, connected with Read More
Here at Hippo Internet Marketing, we are proud to announce that in 2012 we are starting to teach our Internet Marketing classes again. (We stopped teaching in 2011.)
However, the entire 2012 schedule is now posted on our newly designed site. You can see the full schedule and register there.
Please note that the new schedule includes a brand new class Read More
Just this morning, Jason Keath (president of Social Fresh) and I finally finished a major project. For the first time, we took an entire conference including some awesome speakers and topics and made it available online.
In case you have not noticed, we’re refreshing our websites in preparation for a big 2012. This blog was the first step.
We’ve still got some work to do. (For example, the side bar is still not done yet.) But I like the redesign so far. We’ve finally got everything the way we want it.
Here’s what it used to look like…
Google just released a “new feature” that has search marketers freaking out. Danny Sullivan explains it on his blog (Search Engine Land) here. But I’ll give you the short story and how we may use it to our benefit, especially for those involved in Social Media.
Here’s the short story…
Internet marketing and social media tend to take up our entire day, week, month, and year. Next thing you know, the years roll by and you may notice that you got nothing accomplished. I don’t like that feeling.
So personally, I set goals for each calendar year and try to focus on a particular aspect of my business. This resets every year.
For me, 2011 is for online audio and video creation.
It is a subject that I think had great potential and is extremely interesting. I’ve invested in Read More