As I stated earlier, I’m spending considerable time right now on my own e-commerce websites in an effort to improve their marketing, product range, conversion rate, and more. This is long overdue. These sites make pretty good money and just improving them by 10 to 20% would be a significant benefit to our business.
In the process, I’ve started to come up with a list of tools I use that help me. These are not just tools for e-commerce, but most are good for marketers in general. too. I am hoping this will spur some others to write similar posts so I can see what they use. Here goes…
On September 5-7, Charlotte is hosting the first BlendConf conference. I just heard about it now from my friends at Knowmad. (Knowmad is a small, but impressive Internet marketing agency in Charlotte. More about them later.)
BlendConf is a conference for those interested in user experience, interface design, and development. It promises to have 50 great speakers and 350 attendees. It is three days long and looks impressive.
What’s probably most interesting about BlendConf Charlotte is the unique Read More
I recently asked my pal, Jason Keath if he could write out the history of Social Fresh. Here’s what he sent me. Enjoy! For those of us in Charlotte, you’ll remember much of what he speaks of…
In 2005 I decided I wanted to be a creative director for an ad agency.
This was pre-Mad Men mind you. But the fine arts major inside of me saw the creative world of agencies as a pinnacle of sorts.
Needless to say I got sidetracked.
Today, almost 8 years later, I am running a company called Social Fresh, a social media training company. Social Fresh started in 2009 as a social media conference in Charlotte, NC, where I was living and working at the time.
Social Fresh came about out of frustration. Working my way through three very different agencies, where I was lucky enough to be able to pitch social media strategies for clients and potential clients, I recognized that there was a big gap when it came to how people thought about social marketing.
So it’s been about one week since I left Ephricon. Wow! Have I been busy.
I’m not the type to sit around waiting for something to happy. I get right to work doing what I do. And I am loving it. As soon as I finished the video in the last post, I went to my big huge white board and started scripting out what my plan was. Below are my top priorities.
1. First and foremost, I put in big red letters right in the center of the board the words “Blog Every Day”. It’s one of my top priorities. I think I’m a pretty good writer. But I want to be better. It’s critical to good marketing. I think good writing is critical to being a good marketer. The best and only way to get better at any media is to do more of it. It’s true for doing good video, good audio, and especially good writing. I want to do more of all of that. In fact, I’m determined to.
2. Next, I’m spending considerable time building my e-commerce sites. In particular, I’m adding products and working on the marketing for my newest site, Waste Receptacle Solutions. This site has done very well for us this year. But it’s mostly because people are going straight to the product pages. That’s ok by me. Sales are sales. Money is money. So I’m adding more products (such as Witt Industries waste receptacles) to get more. But I’m also going to soon start working on the category pages for stuff like outdoor waste receptacles and commercial waste receptacles. If you check those links, you’ll see that’s early yet. I’m making great progress but I’ve got a lot to do.
Because yesterday was my last day at Ephricon, I thought I would create a quick video to talk about what I’m going to do next.
Here it is…
Here’s a few things I forgot to add… Read More
July 31, 2013 was my last day working at Ephricon Web Marketing.
I worked there for 7 months as the Director of Client Services. It was a good 7 months. No, it was a GREAT 7 months.
The owner (Jon Payne) informed me yesterday that Ephricon has been purchased by another company. Read More
I’m currently on the plane flying home from Social Fresh East held in Tampa on April 18, 19. This is my first conference since being hired on as the Director of Client Services at Ephricon. It’s my first conference I’ve attended as an “agency guy” instead of a “consultant” or “entrepreneur”.
After ten years of owning and operating Hippo Internet Marketing (R.I.P.), I’m now moving on.
As of next week, I’ll be joining the team at Ephricon, a local Marketing Agency focused on SEO.
This was not something I was expecting, but the own Jon Payne approached me about a month ago asking if I knew anyone that could fill a role he needed. (I get questions like that a lot because of having several students and colleagues that know and learn SEO.) I’ve known Jon for several years now and have respected his agency. It has a great reputation. I also personally know several members of his staff and like them very much. Read More
Over the past two weeks, I’ve parted ways with all my clients, talked to most of my students, and am currently in the process of editing the HIPPO websites. Today is Jason Dockery’s last day working with me and I’ll be starting the next phase early next week.
The whole thing has happened very quickly. (More about that later)
Let’s face it, Apple products are pretty nice. But their software has not been that great. For years now, iTunes has been clunky and weird. If you’re honest about it, you only like it because you are used to it.
Interestingly, this week’s TWiT podcast stated that Google has been great at Internet services, but not so great at design of physical products. Yet, Apple builds great products, but is not so good at software and Internet services. Read More