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Want more news, information, training, and commentary on search engines, social media marketing, e-mail marketing, new media optimization, and more? If so, I’ve got good news for you, my friend.
Hippo Internet Marketing is now proud to present The Jungle Map Podcast – Your guide to Internet Marketing, because it’s a jungle out there!
The Charlotte BarCamp 2009 website is now up and taking registrations. Anyone can register for free.
As most of you know, Charlotte WordCamp 2008 was a great success. Thanks to Jason Keath for making it happen. But Charlotte BarCamp may quite likely be even bigger and better. Charlotte is ripe for these kinds of online media conferences.
So what is a BarCamp?
Yesterday, I cut December 2008 out of my wall calendar and threw the rest of it in the trash. All that is left of 2008 is about three or four weeks. It’s time to look at 2009 instead.
So what is the future of SEO?
Just this morning, I read an e-book by “The Happy Guy Marketing”. David was kind enough to ask me to read and review his new (free) e-book named Sticky SEO – Winning Strategies for The New Algorithm.
It seems to be that Google is starting to take a much stronger interest in sending out Google AdWords “Optimization Specialists”.
I’ve been handling from five to twenty AdWords accounts now for about five years. Some of these are quite small, but others are quite large. I’ve been a Google AdWords Professional for about two years. In all that time, and for all my clients, I have maybe had one person from Google contact me – EVER!
Seth Godin blogged this morning that Google is now letting users interact with search results, wiki style. True. He added that “You can vote them up and down and leave comments.” True also. (See the official Google post here.)
However, he incorrectly added “And they will be seen by others”. False!
Sorry Seth. I love your books. I love your blog. You’re famous. But you made a pretty big mistake here. So far, Google has specifically stated in their blog that “The changes you make only affect your own searches.”
Now, as SEO’s, we all know that Google’s goal is quite likely to “improve their search results” by observing which sites get promoted up and down and which ones get removed.
Will we try to “game” this to advance our own sites and the sites of our clients? Uh… Yea, at least some will!
But to come right out of the gate the first morning and state that changing your search results will mean that others see those changes was not only wrong, it was irresponsible and poor journalism.
No offense, Mr. Godin. I love your stuff. Honest. We all make mistakes.