In just a couple weeks, everyone will be coming out with their predictions about 2010. I’m jumping the gun and getting mine out today. I’ve been thinking a lot about this, so I’m ready early.
I predict that 2010 will be the year of the online Giants!
The Internet and technology in general will have some major players that will dominate stronger than ever. Everything else will be much, much smaller.
The two biggest giants are going to be Microsoft and Google.
But they both had excellent years in 2009 and are just now starting to erupt in growth and power. These two biggest giants and will clash constantly and powerfully.
Interestingly, these two did not start out as enemies.
Microsoft was the big corporate software company, but they are much much more. They will be the 2nd place search engine (with no other real competitors). They are already putting constant effort into catching up to Google. What started out as a software company is now a giant in mobile phones, online advertising, video games, browsers, e-mail & more.
Google started out as the friendly “do no evil” company. But those days are already over. They are a corporate giant and will try to compete with Microsoft in every way. Their goals of “Organizing the World’s Information” is only eclipsed by their desire to put ads on all of it. Seriously, 98% of their revenue is in AdWords. They are now in software, operating systems, mobile phones, browsers and everything else.
These two giants will spend 2010 clashing, positioning, growing, and acquiring other businesses as fast and powerfully as they can.
The only other company to come anywhere close is Apple, but they will not (and don’t even want to) gain the market share that Microsoft and Google do. Apple prefers to have the overpriced hardware and software that feels exclusive and expensive. (The stuff the “cool kids” want.)
What about online content?
What about Social Media?
It’s official, Facebook and Twitter win. Which one? Both! Will another come along? Perhaps, but I doubt it. These two have officially won and will dominate 2010. It’s hard to imagine another giant gaining the power these two have.
What about Ecommerce?
The Giant is Amazon. Ebay used to be right there with them. But they are just plain falling into the toilet. Amazon is the clear winner and I don’t think there is a 2nd place.
The 2010 prediction…
None of the above is all that shocking or surprising. In fact, all of it is already happening. However, these giants will grow, gain strength, and overpower anyone else that even tried to gain on them. These companies are strong and will be extremely difficult to topple, especially as the economy starts to improve.
My prediction is that the distance between these giants and anyone else will only grow.
I’ve never been a big fan of testimonials online.
(After all, it seems as if they can be easily faked, right?)
However, every six months or so, I jump into LinkedIn and try to find something worthwhile to do with it.
In my last post, I explained that every marketer and business owner should move past just using social media and start thinking about blogging and working on their email newsletter.
Is Blogging Yucky?
Back in November 2007, Jerry Seinfeld said in an interview that the word blog is unattractive.
You can see the video below.
(Forward to the time point 6:55 and you can hear what he says.)
It’s so true.
There is a certain connotation with blogging too.
Perhaps the political bloggers, teenagers, and other writers caused this, I don’t know. But I told a friend recently that I attended a “Blog Convention” last year in Vegas and he gave me the strangest look and comment back as if to say: “Ick! How gross!”
So What is Blogging?
So what’s the deal with blogging? Here’s what you need to know…
A blog is simply a website (or a part of a website) in which content is shown in chronological order. That’s it.
There’s nothing complicated about it. There’s nothing creepy or icky about it. The content can be anything you want. It’s simply information in date order.
The most recent thing you write is at the top. That’s all.
What makes blogging so valuable is that it is easy. Once you get setup, writing an entry in a blog is actually easier than writing an email.
It then resides on the Internet virtually forever. Search engines, social media, other sites, and other people can find it and link to it.
All this draws attention to the content (and the images and links you place around the content).
What we Teach
In our blogging class, we start by giving everyone their own blank WordPress blog. We then show you how to use it step by step. We explain terminology and other pertinent information along the way.
I hope you take advantage of this opportunity to kick-start your blogging. I’ve been doing it for several years and it’s still one of my best ways to promote my businesses.
A couple weeks ago, I gave two lectures at Charlotte BarCamp. The titles were “How to Make Money Online” and “How to Market Anything Online”.
In doing so, one statement seemed to get the most attention. Heads turned when that I told everyone that if you are just doing Social Media, you are missing out.
What is the future of the traditional Press Release?
Brandon Uttley gave a fantastic presentation on this very subject at a recent Social Media Breakfast event.
Below is a copy of his slides with his comments listed beneath them.
Every year we take a little break from teaching classes in July/August and in late November/December.
So, we have now posted the final classes for 2009.
If interested, please register soon.
We’ve been teaching SEO, AdWords, Blogging, and now Social Media Marketing for about two years, now. It’s been my pleasure to see many students “get it” and do extremely well for their own businesses.
Yet, more and more of my students are wanting to help other businesses. Internet marketing works well for them and they would like to help other businesses do the same. They want to “take clients”.
Personally, I’ve been taking clients since early 2003. My business has grown to the point where I’m not taking any new ones. (I just do a little consulting.) But I’ve learned a lot about how to get clients and how to work for clients in a way that is mutually beneficial and profitable.
So… (drum-roll please)
We’re now adding a new one-day class on Taking Clients.
The first one will be held in two weeks on Friday, November 6.
The price is for this first class will be $149 and we are limiting attendees to only five. The price will go up after the first one.
NOTE: Sorry this post auto-plays the video below. I have no choice. MyContent offers no other way.
The New Media Expo was in Las Vegas last weekend. From what I can tell online, it was a huge success.
In particular, I especially enjoyed this keynote address by Leo Laporte of Tech TV. In it, he shows where the future of media is heading.
You see, writing in a blog is easy. In fact, creating video and recording audio is easy too. So if someone has something interesting to say and does a great job presenting it, how can he (or she) get that content (media) out to more people via the Internet? Read More
Thanks to everyone who organized, volunteered, cooked, presented, and attended BarCamp in Charlotte this weekend.
This one seemed to be as well attended as the one back in January, but most of the people there had not attended back in January. I would guess about 80 to 90% of the attendees were newcomers.
I was surprised to hear how much of it was talking about Internet marketing and/or Social Media. Last year it seemed to have more techie subjects and journalists. (Maybe not. It just seemed that way to me.)
I did my normal speech on “How to Make Money Online”, but this time I focused on how to do so creating content instead of e-commerce. I also did a new presentation on “How to Market Anything Online”. Both seemed to go ok.
(My blood-sugar got a little low at the end of my first one as I had not eaten all day. So I got a little crazed. I spoke faster and louder than I normally do. Of course, I always get a little excited when I get going in front of an audience.)
So what did YOU think of the event? Anything you especially liked want to mention? Please leave a comment below.
If you are in the Charlotte area, you need to check out Charlotte BarCamp tomorrow (Saturday, October 16, 2009).
What is it? As I wrote last year, it is not held at a bar. It is simply a large group of people gathering to learn from each other.
There is no agenda set in advance. After some brief introductions in the morning, everyone is given a chance to pitch a topic that they would like talk about. Everyone then votes on which topic people want to hear.
Last year, I spoke. My topic was “How to Make Money Online”. I explained that the two main legitimate methods to make money online are to sell something and to create content. (Both of them became podcasts you can now listen to.)
This year I’m going to speak again. I may talk again about how to make money online. But I also want to do something new.
I’m probably going to talk about how to make MORE money online. It will give specific ideas on how market online to get more attention and more money.
Oh, and did I mention…
The whole thing is free!
So head over to the official site to get more info.
When you do, be sure to login and join my group here.