Comments for The Jungle Map http://www.thejunglemap.com Hippo Internet Marketing Blog : Your Map to the Jungle of Internet Marketing by Hippo Internet Marketing Sun, 29 Jan 2012 13:20:00 +0000 hourly 1 http://wordpress.org/?v= Comment on Exciting News for Advertising on Google by Karen http://www.thejunglemap.com/post/979#comment-20386 Karen Sun, 29 Jan 2012 13:20:00 +0000 http://www.thejunglemap.com/?p=979#comment-20386 Hey Corey, hope the class went well!  I'd love to see this class online. Is that in the works? Hey Corey, hope the class went well! 

I’d love to see this class online. Is that in the works?

]]> Comment on Why Advertise on Google Now? by Chris Kellum http://www.thejunglemap.com/post/989#comment-20384 Chris Kellum Wed, 25 Jan 2012 01:10:00 +0000 http://www.thejunglemap.com/?p=989#comment-20384 Hey, Corey. Honestly, most of my campaigns don't utilize the content network, so I don't have any experience with it. I kind of like the idea of it, though. I saw an ad for your class today, actually. lol I liked how it was interactive and had the tabs ... cool stuff. Hey, Corey. Honestly, most of my campaigns don’t utilize the content network, so I don’t have any experience with it. I kind of like the idea of it, though. I saw an ad for your class today, actually. lol I liked how it was interactive and had the tabs … cool stuff.

]]> Comment on Why Advertise on Google Now? by Knowmad Technologies http://www.thejunglemap.com/post/989#comment-20383 Knowmad Technologies Mon, 23 Jan 2012 23:08:00 +0000 http://www.thejunglemap.com/?p=989#comment-20383 Timely topic, Corey! Our Feb. article in Greater Charlotte Biz magazine is about this topic. Pay-per-click data provides insightful & dependable information for our marketing clients.   Some say that PPC is dying or dead, I couldn't disagree more! Typically, I hear this from business owners that have been burned by poor PPC management. Learning to manage it well and knowing how to extract its value is key.   Timely topic, Corey! Our Feb. article in Greater Charlotte Biz magazine is about this topic. Pay-per-click data provides insightful & dependable information for our marketing clients.  

Some say that PPC is dying or dead, I couldn’t disagree more! Typically, I hear this from business owners that have been burned by poor PPC management. Learning to manage it well and knowing how to extract its value is key.
 

]]> Comment on Why Advertise on Google Now? by Corey Creed http://www.thejunglemap.com/post/989#comment-20382 Corey Creed Mon, 23 Jan 2012 21:26:00 +0000 http://www.thejunglemap.com/?p=989#comment-20382 So true, Chris.  Thanks for weighing in.  Once you know how AdWords works, it's amazing to see how poorly most are doing it.  Have you been doing any of the display advertising or remarketing?  We're digging in now, for sure. So true, Chris.  Thanks for weighing in.  Once you know how AdWords works, it’s amazing to see how poorly most are doing it.  Have you been doing any of the display advertising or remarketing?  We’re digging in now, for sure.

]]> Comment on Why Advertise on Google Now? by Chris Kellum http://www.thejunglemap.com/post/989#comment-20381 Chris Kellum Mon, 23 Jan 2012 20:50:00 +0000 http://www.thejunglemap.com/?p=989#comment-20381 I agree that it definitely gets results. Regarding "paid" search, SEO also has opportunity costs (and usually real costs), so there's no such thing as free traffic in SEM. And of course PPC offers the ability to "be there" within minutes of setting up a campaign. I can also testify that there are many advertisers out there who aren't fully optimizing their campaigns (and that there's work out there for those who can, if that's what you're looking for). I've worked on campaigns for a mold removal company that was buying traffic for people looking for cake molds, HVAC companies that were buying traffic for people looking for heating pads and leg warmers, and much more (and sometimes much more weird). I think people can greatly benefit from a better understanding of how match types work and the constraints Google offers to better target their traffic. Also, learning to write great ads is hugely important given their effect on click-through rate (and ultimately cost per click) and conversion, and let's face it, there's some pretty ... not-so-great ads out there. :) I agree that it definitely gets results. Regarding “paid” search, SEO also has opportunity costs (and usually real costs), so there’s no such thing as free traffic in SEM. And of course PPC offers the ability to “be there” within minutes of setting up a campaign.

I can also testify that there are many advertisers out there who aren’t fully optimizing their campaigns (and that there’s work out there for those who can, if that’s what you’re looking for). I’ve worked on campaigns for a mold removal company that was buying traffic for people looking for cake molds, HVAC companies that were buying traffic for people looking for heating pads and leg warmers, and much more (and sometimes much more weird).

I think people can greatly benefit from a better understanding of how match types work and the constraints Google offers to better target their traffic. Also, learning to write great ads is hugely important given their effect on click-through rate (and ultimately cost per click) and conversion, and let’s face it, there’s some pretty … not-so-great ads out there. :)

]]> Comment on Why Advertise on Google Now? by BrandonUttley http://www.thejunglemap.com/post/989#comment-20380 BrandonUttley Mon, 23 Jan 2012 18:53:00 +0000 http://www.thejunglemap.com/?p=989#comment-20380 Corey, Google AdWords is definitely one of the best online advertising opportunities available. However, people can easily waste a lot of money if they don't know what they are doing. So training and working with professional consultants both help tremendously. Corey, Google AdWords is definitely one of the best online advertising opportunities available. However, people can easily waste a lot of money if they don’t know what they are doing. So training and working with professional consultants both help tremendously.

]]> Comment on Why Advertise on Google Now? by Corey Creed http://www.thejunglemap.com/post/989#comment-20379 Corey Creed Mon, 23 Jan 2012 17:52:00 +0000 http://www.thejunglemap.com/?p=989#comment-20379 True.  Good point about getting more data.  Google certainly rewards those that advertise by giving them more and better data.  It's disappointing that Analytics is limiting the data we can see, also. Advertising and only spending just a tiny bit of money certainly gives an advantage. True.  Good point about getting more data.  Google certainly rewards those that advertise by giving them more and better data.  It’s disappointing that Analytics is limiting the data we can see, also. Advertising and only spending just a tiny bit of money certainly gives an advantage.

]]> Comment on Why Advertise on Google Now? by Tessa Harmon http://www.thejunglemap.com/post/989#comment-20378 Tessa Harmon Mon, 23 Jan 2012 17:17:00 +0000 http://www.thejunglemap.com/?p=989#comment-20378 Good points, Corey! I'd also like to add that AdWords is an inexpensive way to test marketing ideas & gather research. Easily test multiple versions of a landing page. Know the search volume for your best keywords from mobile devices. Find your best keywords to optimize for organic search. Another benefit is that AdWords advertisers can see the keywords that searchers use while logged in. That data is no longer being shared via Analytics. Good points, Corey! I’d also like to add that AdWords is an inexpensive way to test marketing ideas & gather research. Easily test multiple versions of a landing page. Know the search volume for your best keywords from mobile devices. Find your best keywords to optimize for organic search.

Another benefit is that AdWords advertisers can see the keywords that searchers use while logged in. That data is no longer being shared via Analytics.

]]> Comment on Exciting News for Advertising on Google by Chris http://www.thejunglemap.com/post/979#comment-20376 Chris Mon, 23 Jan 2012 16:24:00 +0000 http://www.thejunglemap.com/?p=979#comment-20376 Looking forward to seeing everyone Friday.  Get out those tough Adwords questions! Looking forward to seeing everyone Friday.  Get out those tough Adwords questions!

]]> Comment on 2012 Internet Marketing Forecast Wrap-Up by Amy Washco http://www.thejunglemap.com/post/975#comment-20373 Amy Washco Wed, 18 Jan 2012 01:41:00 +0000 http://www.thejunglemap.com/?p=975#comment-20373 Wish I could have been there. Thanks for boiling it down! Wish I could have been there. Thanks for boiling it down!

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